UK Health and Social Care secretary Sajid Javid signs an MOU with Kenya’s CS for Labour Simon Chelugi in the UK, with the president in attendance. Source: Alice Hodgson / No 10 Downing Street I vividly remember this incident that occurred when I was a graduate student in the US. We were having this conversation with an American on campus, when I animatedly said, “I’m so loving this!” The American then deigned himself fit to correct my English, and promptly told me: “In English, we don’t say ‘I am so loving.’ We say ‘I love.’”
This ignorant American, in his own country, seemed unaware that “I’m lovin it” was a phrase that had been popularized by the Justin Timberlake song “I’m loving it” and in a classic manipulation of culture by corporations, had become the tagline for McDonalds commercials. I said “I’m so loving” very aware of that dynamic. I was also teaching undergraduate American students. They said this all the time and I was simply borrowing a phrase from them.
This ignorant American, in his own country, seemed unaware that “I’m lovin it” was a phrase that had been popularized by the Justin Timberlake song “I’m loving it” and in a classic manipulation of culture by corporations, had become the tagline for McDonalds commercials. I said “I’m so loving” very aware of that dynamic. I was also teaching undergraduate American students. They said this all the time and I was simply borrowing a phrase from them.
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