- Maya Angelou, "Our Grandmothers"
(Thoughts shared with the Faculty Council of USIU - Africa, on 20th Feb 2016)
I was asked to speak about creating an online presence as an academic, which was in turn linked to the importance of branding. Although I can understand my work being linked to market values, I remain uncomfortable with using corporate metaphors to describe what I do on my blog and on social media.
I started blogging almost 10 years ago, on a blog called The Zeleza Post. Yes, it was a website set up by Prof Tiyambe Zeleza, who is now USIU’s Vice-Chancellor. I had just completed my PhD and was moving back to Kenya, and I was mourning the fact that I had just sealed my fate in singlehood. So when he first asked me to write a post, I declined because I felt a public profile might interfere with my marriageability. That was not what I told him, but that’s what it was.